Outdoor advertising provides consistent exposure 24 hours a day, 7 days a week, 365 days a year.
Outdoor advertising guarantees a lower cost-per- thousand (cpm) than any other media. While outdoor cpm’s are about $1, cpm’s for all other forms of media are much higher.
REACH & FREQUENCY
The consistency delivered by outdoor advertising means a higher percentage of the target audience reached and a greater number of exposure opportunities as well.
Advances in technology allow for frequent creative changes to all outdoor media formats including: posters, rotary bulletins, and permanent bulletins.