Duluth Billboards & Outdoor Advertising

Because so much of Duluth’s visitor traffic funnels through a handful of routes into and out of the city, a well-placed billboard can reach a large share of both residents and tourists passing through on their way north.

Duluth had 86,697 residents in the 2020 U.S. Census, and the city draws on a much larger region for shopping, health care, education, and entertainment. The Port of Duluth-Superior, which its port authority describes as the largest port on the Great Lakes by tonnage, handles more than 35 million tons of cargo each year, adding commercial and trucking traffic to the roads that commuters and visitors share. With Lake Superior shaping the city’s layout, much of that traffic follows a small number of corridors. That concentration is what makes outdoor advertising effective here: the same drivers see your message again and again.

I-35 ends in Duluth, at a junction with 26th Avenue East, where MN-61 begins its route northeast along the North Shore of Lake Superior. Drivers arriving from the Twin Cities and drivers heading up the shore pass through this stretch, and the North Shore adds seasonal visitor traffic in summer and fall. Franklin’s current boards in this part of the state sit just across the bridge in Superior, Wisconsin, and along the highways that lead into Duluth, described below.

Billboards work for many kinds of Duluth businesses. In a market like this, common advertisers include tourism and hospitality businesses, restaurants and breweries, health care providers, colleges and training programs, home services and contractors, auto dealers, real estate and lenders, and local events and festivals. Whether you want year-round local awareness or a short seasonal push, the format and schedule can be planned around when your customers are on the road.

The boards Franklin currently lists in the Duluth area are bulletins. Other formats, including poster panels, rotary bulletins, and digital billboards, are available in other parts of our network, so ask about your options. Board locations change as campaigns come and go, so the most accurate way to see what is open is to browse our Search Billboards map or contact our team for current availability near Duluth. For digital options, see our digital billboards in Minnesota page, or see our full Minnesota coverage. Planning a wider run? Duluth pairs well with St. Cloud billboards and Minneapolis billboards along the I-35 and I-94 corridors.