Rochester Billboards & Outdoor Advertising
Rochester billboards from Franklin Outdoor Advertising reach drivers along US-52. Rochester is home to the Mayo Clinic, which brings a steady stream of visitors and medical travelers into the city alongside its regular resident population. Billboards along US-52 and the city’s main commercial corridors reach both audiences.
Why Rochester Businesses Use Billboard Advertising
Rochester’s unique mix of long-term residents, healthcare workers, and out-of-town medical visitors makes it a market where a billboard’s message can reach a wider and more varied audience than a typical regional city of similar size.
Rochester Billboards: Locations and Formats
The Rochester boards Franklin currently lists are bulletins. Other formats, including poster panels, rotary bulletins, and digital billboards, are available in other parts of our network, so ask about your options. Browse our Search Billboards map or contact our team for current availability near Rochester. See our full Minnesota coverage on our Minnesota billboard advertising page.
Rochester Billboard Placements
These are the Rochester-area boards currently listed on Franklin Outdoor Advertising’s availability map. Check the Search Billboards map or contact our team for what is open for your dates.
Highway 52: four illuminated bulletins along Highway 52 in Rochester, including two near 19th Street NW. Franklin’s listings show weekly adult circulation of roughly 136,000 to 325,000 for these boards.
Highway 14: two bulletins on Highway 14 in Rochester, listed at about 115,000 weekly adult circulation.
Highway 63: one illuminated bulletin on Highway 63, about 400 feet north of Highway 52 (about 110,000 weekly adult circulation).
Civic Center Drive: one illuminated bulletin on Civic Center Drive, 500 feet west of Highway 63 (about 133,000 weekly adult circulation).
Circulation figures are the weekly adult (18+) estimates shown in Franklin’s own board listings. Listings reflect boards shown as available on our map in October 2026 and change as campaigns start and end.
Frequently Asked Questions
Franklin Outdoor Advertising operates a network of more than 1,000 billboards across Minnesota and Western Wisconsin, including bulletins in Rochester. Contact us to check current availability.
Franklin's current Rochester boards are along Highway 52, Highway 14 and Highway 63, plus Civic Center Drive, subject to availability.
The boards currently listed in Rochester are bulletins. Other formats are available elsewhere in our network, so contact us about your options.
Ready to put your business in front of more Rochester drivers? Contact Franklin Outdoor Advertising today for a free quote.