The consistency delivered by outdoor advertising means a higher percentage of the target audience reached and a greater number of exposure opportunities as well.Outdoor advertising guarantees a lower cost-per-thousand (cpm) than any other media. While outdoor cpm’s are about one dollar, cpm’s for all other forms of media are much higher.
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Billboard Types
Permanent
- Permanent bulletins provide constant exposure within a specific geographic area.
- Effective directional copy allows advertisers to sell products & services immediately to passing motorists.
- Advertisers create dominance and build an image of success through the long-term nature of permanent bulletin programs.
Rotary
- Rotary bulletins are moved every 60 days to provide broad market coverage throughout the year.
- Advertising messages remain fresh, because bulletins are exposed to new segments of the market.
- Excellent visibility and awareness are achieved by utilizing extensions, cutouts and embellishments.
Posters
- Posters deliver immediate impact throughout a market.
- Cost effective, low cost-per thousand.
- Multiple locations plus strategic placement equals unsurpassed frequency.
- Programs are available as short as 30 days.
- Low production costs for poster paper provide advertisers with more creative flexibility.
- 12’x25’ flex face vinyls offer the option of a longer-term targeted rotary program.
Digital
- Posters deliver immediate impact throughout a market.
- Cost effective, low cost-per thousand.
- Multiple locations plus strategic placement equals unsurpassed frequency.
- Programs are available as short as 30 days.
- Low production costs for poster paper provide advertisers with more creative flexibility.
- 12’x25’ flex face vinyls offer the option of a longer-term targeted rotary program.